MARKETING NEWSLETTERS
PERSONALIZED FOR YOUR BUSINESS
I HAVE A QUESTION FOR YOU -
If you are a Real Estate or Mortgage Agent, what are you doing to stay in front of all your contacts (past buyers, past prospects, friends, family, current prospects. etc.) all of your contacts, on a regular schedule? If you are not in front of them regularly, many of them will forget you - This cannot happen if you send them a monthly or bi-monthly newsletter.
We know you probably already do a lot of advertising. You probably have a website and possibly other forms of advertising – all successful real estate and mortgage companies and agents must advertise and they do.
So, you may be asking yourself, why than do I need a newsletter?
Our answer to that question is that most advertising is inactive or static. Please understand, there are two types of advertising - Static and Active. If you are not sending your contacts a periodic newsletter, your current advertising is probably static or passive. With this type of advertising, you have to wait for your contacts to come to your website or go somewhere online to learn more about you and your services. They have to take the first step or else they won’t see you. You are not taking an active role in reaching out to them.
Newsletters are not passive. They’re active. With newsletters, you communicate directly with them every month or bi-monthly, without waiting for them to come to you. You instigate the communication.
And we make them want to open the newsletter and read it because we always include engaging and interesting articles in them to attract their interest. You could say this is the bait that makes them "want to bite." And when they do, they have access to all of your information with links to your properties, website, and the Landing Page we include for you along with the periodic Newsletter. The Landing Page is essentially another website for you with the full completed articles. The articles are new with each issue you receive. How much does the newsletter cost? It is very inexpensive. Go HERE to find out more.
Newsletters are not passive. They’re active. With newsletters, you communicate directly with them every month or bi-monthly, without waiting for them to come to you. You instigate the communication.
And we make them want to open the newsletter and read it because we always include engaging and interesting articles in them to attract their interest. You could say this is the bait that makes them "want to bite." And when they do, they have access to all of your information with links to your properties, website, and the Landing Page we include for you along with the periodic Newsletter. The Landing Page is essentially another website for you with the full completed articles. The articles are new with each issue you receive. How much does the newsletter cost? It is very inexpensive. Go HERE to find out more.
Touchpoint Communications at the 1990 Mortgage Lenders Convention in San San Francisco, California. Owner of Touchpoint Communications is the man on the left.
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